Peter Ehrlich
2x Exits | Partner, SCF Sampling (Reaching 10M+ athletes/ 20M+ Sports Parents) | Advisor, Thropic (NIL & Charity Gamified Giving) | Ex-TeamSnap, Overtime, CBS Sports, MaxPreps
- Role
- Advisor at Thropic
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Peter Ehrlich
For 20+ years, I’ve helped build the engines behind amateur sports’ biggest names: TeamSnap, MaxPreps, CBS Sports, and Overtime. Today, I bridge the gap between brands and the sports ecosystem through physical discovery and gamifying fundraising.1. SCF Sampling: Direct Access to 20M+ Sports Parents. We solve digital fragmentation by putting physical products into the hands of 10M+ athletes and 20M+ families (the \"CEO of the Household\")- The Goal: Drive real trial and move past intrusive ads via scalable, on-site sampling- The Track Record: Applying the same playbooks I used to build multimillion-dollar partnerships for Apple, Coca-Cola, and P&G.2. Thropic: Gamifying NIL & Philanthropy Traditional \"asks\" don\'t work for Gen Z. Thropic uses a white-labeled gaming engine to turn fan and supporter engagement into funding and donor data- The Goal: Help athletic programs and non-profits gamify fundraising through real-time sport, entertainment, and pop-culture moments- The Data: We return 1st-party donor data to the organization and brand partners to build future CRMs.Let’s connect if you want to- Scale your brand discovery to millions of athletes and sports families via SCF- Modernize your NIL or non-profit fundraising via Thropic.
Experience
Advisor
Nov 2024 — Present · Denver, CO, US
Thropic is the future of marketing and CRM for the next generation of donors. We build interactive, white-labeled games around Gen Z’s favorite sports moments, converting engagement into NIL contributions and non-profit donations while capturing critical 1st-party data.
Education
Skidmore College
B.S., Management of Business & Law and Society
2000 — 2004
Skills
- Interactive Marketing
- Digital Media
- Promotions
- Brand Development
- Mobile Advertising
- Integrated Marketing
- New Media
- Online Marketing
- Email Marketing
- Sem
- Sports
- Sales
- Digital Marketing
- Marketing Strategy
- Lead Generation
- Social Media
- Online Advertising
- Advertising
- Mobile Marketing
- Doubleclick
- Sponsorship
- Advertising Sales
- Digital Strategy
- Salesforce.com
- Media Buying
- Social Media Marketing
- Media Planning
- New Business Development
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