Sam Petersen
Marketing Leader & Operator | Net Retention & Lifecycle Marketing Strategy | MBA
- Role
- Co-founder & Board Member at Azure Counseling
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Sam Petersen
I\'m a go-to-market operator with 12 years of experience building new business and net…
Experience
Co-founder & Board Member
Jan 2020 — Present · Provo, UT, US
Azure Counseling is a hybrid (online and in-person) mental health clinic with specialized marriage and family therapists throughout the U.S.With an itch to use his newly acquired MBA knowledge, Sam took advantage of a few months of pandemic uncertainty in 2020 and started a business with his life partner. It has grown to employ up to 10 therapists and has provided thousands of hours of valuable, expert care to hundreds of clients. This entrepreneurial venture has given Sam (1) practical knowledge in every aspect of business operations and (2) deep empathy for the small businesses that Sam often sells software to in his day job.Sam organized the business to operate lean and independently, but he oversees- finance, accounting, and compliance- systems / IT- marketing / brand- sales operations- human resources- strategy- partnershipsSam treats his involvement in Azure Counseling like a board member might treat their board seat commitment.
Education
Brigham Young University
B.A. Communications: Public Relations; Business Management Minor
IESE Business School
Master of Business Administration - MBA
Skills
- Critical Thinking
- Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Public Speaking
- Event Planning
- Spanish
- Microsoft Word
- Teaching
- Leadership
- Research
- Writing
- Teamwork
- Data Analysis
- Customer Service
- Social Media
- Presentations
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