Pete Schutt

About Pete Schutt

A creative, marketing leader in information-technology industries with more than 25 years of global experience generating awareness, demand, and productivity growth. Senior director in portfolio and content marketing, creative direction, program management, and executive communication. Specialties: storytelling, creative direction, video production, content creation, product marketing, reference marketing, research, sales enablement, economic and corporate development, econometrics (predictive analytics and statistics), business performance, productivity, public policy

Experience

1. Senior Director Industry, Solution & Customer Marketing

   Oracle

   Mar 2016 — Present

   Lead development of the most strategic, AI customer stories for multi-media marketing and and sales assets to generate awareness and demand for Oracle’s Cloud Applications and Infrastructure. Recruit, discover, curate, and publish story content targeted to C-suite personas and industry leaders to promote customer success in media coverage, digital articles, videos and presentations for executive communication and all marketing and sales channels. Collaborate with stakeholders across marketing, product development, sales, public relations, analyst relations, and investor relations to create and scale portfolio success. Led writing and publishing for over 50 customer success stories in last 12 months of Autonomous Database solution for digital marketing assets on Oracle.com and social Led copy and art for case study slide asset production for most strategic solution and highest searched key words in Autonomous Database receiving the highest quality rating Led video production of 14 customer success videos from start to finish in 4 months with 3 separate agencies across 10 different countries with a budget Led publishing digital marketing campaign assets of 35 customer videos and stories by themes in an Industries ebook, Small and Medium Businesses ebook, and Dummies Guides

Education

• Harvard Business School

  Executive Education

  2000 — 2000

• Drucker School of Management

  PhD candidate, Global Strategy, Economic Development, Public Policy, Quantitative Research

  2007 — 2009

• Florida State University - Herbert Wertheim College of Business

  BS, Hospitality

  1992 — 1994

• Drucker School of Management

  MSAM, Strategy and Marketing

  2005 — 2006

• SMU Cox School of Business

  EMBA, Strategy

  2001 — 2003

Skills

• Time Series Analysis
• Microeconomics
• Corporate Management
• Segmentation
• Cognos
• International Trade
• Analytics
• Business Strategy
• Predictive Modeling
• Enterprise Decision Management
• Leadership
• Wellness
• Marketing Management
• Macroeconomics
• Multi-Channel Marketing
• International Economics
• Predictive Analytics
• Knowledge Management
• Management
• Management Consulting
• Strategy
• Econometrics
• Entrepreneurship
• Talent Management
• Stata
• Enterprise Software
• Applied Econometrics
• Sales Management
• Statistics
• Policy
• Economics
• Business Analytics
• Outsourcing
• Spss
• Product Marketing
• Marketing
• Saas