Chris Peters
Director of Product Management @Allbirds
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WORK HISTORY
Director of Product Management @Allbirds
San Diego, CA, US
Lead Digital Experience and Marketing Technology teams: set strategic vision, prioritization to meet short/medium/long term business needs, balance needs of diverse stakeholders, create product roadmaps, lead quarterly & annual planning cycleImplemented new Customer Data Platform (Rudderstack), analytics tool (Amplitude), companywide reporting migration, and associated change managementLed personalized email marketing program that generates multimillion dollar incremental revenueCreated internal tools to enable launch of global promotions and markdowns. Set strategy and led project from implementation through change management, resulting in millions in incremental salesLaunched 4.9 star rating iOS Native App with hundreds of thousands of users and 10M+ annual sales
SKILLS
ABOUT CHRIS PETERS
Director of Product Management with 10+ years of experience across ecommerce, travel…
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