Peter Wynkoop

Executive Vice President of Sales & Marketing @La Tourangelle

San Francisco, CA, US
EMAILS
p••••@latourangelle.com
MOBILE NUMBERS
+15•••••••64

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WORK HISTORY

Mar 2023 — Present

Executive Vice President of Sales & Marketing @La Tourangelle

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Executive leader driving sales growth, brand strategy, and market expansion for an emerging CPG brand. Oversees retail, digital, and channel strategy while aligning sales and marketing teams to accelerate revenue and build long-term brand value

EDUCATION

2000 — 2003

California State University-Sacramento

B.A., Business - General Management

2000 — 2003

California State University-Sacramento

B.A., Business - Marketing

SKILLS

NegotiationAnalysisCustomer RelationsCategory ManagementMarket PlanningBudget ManagementContract NegotiationsCategory AnalysisContract NegotiationManagementCustomer ServiceBudgetsCompetitive AnalysisPricingMerchandisingRetailSalesLeadershipBusiness DevelopmentAc NielsenMarket ResearchCategorizationPricing StrategyBudgeting

ABOUT PETER WYNKOOP

Bringing unmatched depth across the CPG landscape — having worked with a retailer in both store operations and corporate buying, served as a business manager at a leading food broker, and held key roles at companies of all sizes, from global giants like Unilever to mid-sized brands like Ghirardelli and an emerging company like La Tourangelle. Despite over three decades in the industry, I bring the energy, curiosity, and adaptability of someone early in their career — with the wisdom of a veteran.

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