Peter Wynkoop

EVP of Sales & Marketing

Role: Executive Vice President of Sales & Marketing at La Tourangelle
Location: San Francisco, CA, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Peter Wynkoop

Bringing unmatched depth across the CPG landscape — having worked with a retailer in both store operations and corporate buying, served as a business manager at a leading food broker, and held key roles at companies of all sizes, from global giants like Unilever to mid-sized brands like Ghirardelli and an emerging company like La Tourangelle. Despite over three decades in the industry, I bring the energy, curiosity, and adaptability of someone early in their career — with the wisdom of a veteran.

Experience

Executive Vice President of Sales & Marketing
La Tourangelle
Mar 2023 — Present
Executive leader driving sales growth, brand strategy, and market expansion for an emerging CPG brand. Oversees retail, digital, and channel strategy while aligning sales and marketing teams to accelerate revenue and build long-term brand value

Education

California State University-Sacramento
B.A., Business - General Management
2000 — 2003
California State University-Sacramento
B.A., Business - Marketing
2000 — 2003

Skills

Negotiation
Analysis
Customer Relations
Category Management
Market Planning
Budget Management
Contract Negotiations
Category Analysis
Contract Negotiation
Management
Customer Service
Budgets
Competitive Analysis
Pricing
Merchandising
Retail
Sales
Leadership
Business Development
Ac Nielsen
Market Research
Categorization
Pricing Strategy
Budgeting

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