Peter Rowe
Head of Media @NatWest Group
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WORK HISTORY
Head of Media @NatWest Group
Reporting to the Director of Digital & Media. Responsible for all paid media strategy, planning and evaluation, leading the centre of excellence team and our work with partners.
EDUCATION
The University of Edinburgh
MA (Hons), Economic History
SKILLS
ABOUT PETER ROWE
Currently leading paid media across all of our brands and customer segments. I have responsibility for our agency partnership, delivering media programmes to increase our capability and developing solutions to increase our media efficiency and effectiveness.Throughout my career I have had the opportunity to move between a wide range of commercially focused roles in sales, procurement and marketing as well as gain experience across business sectors including manufacturing, fmcg and finance.
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