Peter Osborne

About Peter Osborne

I\'m a Content Strategist at Blazel, where I ghostwrite LinkedIn posts for founders and CEOs. I also write about what I call \"Brand Garbage,\" which is the outdated, inconsistent messaging that costs companies credibility, customers, and revenue.Most executives sound like everyone else. Generic AI slop. Corporate jargon. Weak hooks that get scrolled past. I\'ve spent 20+ years in corporate communications at MBNA/Bank of America (in the midst of merger chaos and regulatory scrutiny) and nearly 20 years as an award-winning business journalist.Now I help founders and executives sound like themselves instead of like ChatGPT.At Blazel, I’m working with fintech founders who need to build authority without drowning in buzzwords. The work requires ruthless clarity about what you actually stand for, translated into content that sounds human.WHAT IT\'S LIKE TO WORK WITH METhrough structured discovery, I uncover the strategic insights that separate authentic leadership messaging from generic corporate-speak. I ask the difficult questions that reveal your differentiated value, then translate complex business realities into clear communications that resonate with stakeholders. I\'ve sat in those meetings, which means I can authentically write for a bank CEO or a college president. That\'s the difference between generic content and communications that move stakeholders.CAREER HIGHLIGHTS Led strategic communications for MBNA America and Bank of America Consumer Banking during merger and regulatory scrutiny. Revitalized 12+ business journals nationwide, earning two national “Most Improved Publication” awards. I\'ve also won two consecutive Business Writing first-place awards from the Delaware Press Association and the National Federation of Press Women. Advised C-level executives on high-stakes communications and prepared them for public testimony. Built communications strategies that helped navigate $700+ million in annual negotiations.Think of me as Communications Windex. I cut through the Brand Garbage and polish your message until it shines with clarity and authority. I write about messaging clarity, ghostwriting, and cutting through Brand Garbage at frictionfreecommunications.com. Subscribe to the newsletter if you want straight talk about what\'s wrong with your communications.

Experience

1. Content Lead

   Blazel

   Dec 2025 — Present

   Promoted in February 2026. I now oversee our team of AI Content Strategists, serve my own portfolio of clients, and am responsible for quality control, prompt engineering, and coordination of platform enhancements with our engineering team and senior leaders.Blazel automates executive communications and personal branding at scale. We pair human content strategists (like me) with AI tools to help founders build their own channels (LinkedIn, then multi-channel) without drowning in AI slop. Executive communications used to be a luxury only Fortune 500 companies could afford. Now early-stage founders get the same ghostwriting quality that actually captures their voice, backed by tech that handles the heavy lifting.I bring my decades of experience in business journalism and corporate communications and business development to ask founders probing questions that enable them to share their actual thoughts, failures, and behind-the-scenes moments in order to build trust faster than any press release.

Education

• Vanderbilt University

  Certification, Prompt Engineering

  2024 — 2024

• Syracuse University

  BS, Newspaper Journalism

  1977 — 1981

• Syracuse University

  Certification with Spin Sucks, PESO Content Model (Paid, Earned, Social, Earned)

  2022 — 2022

Skills

• Marketing
• Affinity Group Management
• Sales
• Strategy
• Strategic Planning
• Contract Negotiation
• Negotiation
• Advertising
• Public Relations
• Internal Communications
• Media Relations
• Project Management
• Resume Writing
• Leadership
• Interviews
• Leadership Development
• Change Management
• Strategic Partnerships
• Strategic Communications
• Business Planning
• Social Media Marketing
• Rfp
• Rfp Responses
• Business Process
• Press Releases
• Editing
• Program Management
• Linkedin Profiles
• Marketing Communications
• Cross Functional Team Building
• Business Development
• Management
• Thought Leadership
• Group Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Coaching
• Digital Strategy
• Crisis Communications
• Social Media