Peter Opzondek

Head of Retail Growth & Strategy @Buynomics

Cologne, DE

At Buynomics, I lead our retail go-to-market strategy with one clear mission:Bring the power of Virtual Shopper AI to retailers and enable smarter, faster, and more profitable pricing decisions.My role sits at the intersection of product, sales, and strategy. I work with retail partners to move beyond outdated pricing tools and into a new era of simulation-driven decision-making. We help teams optimize shelf prices, KVIs, and long tail assortments, all based on how real customers would respond.My focus areas include• Defining and executing Buynomics\' retail growth strategy across Europe• Partnering with retailers and category leaders to build scalable pricing capabilities• Driving product market fit in retail and shaping thought leadership in modern pricing• Collaborating with product and marketing to align features and messaging with retail needs

University of Cologne

2.2, Business Administration

Hitotsubashi University

Business Administration