Peter Ocheret

About Peter Ocheret

Over fifteen years of experience & leadership in advertising and marketing: from standard media such as Television and Out-of-home advertising to Digital Marketing. Google and Hubspot certified, skilled in global advertising strategies including online approaches, campaign measurement and optimization, SEO, SMM & paid search practices. Proven digital marketing results.Detailed experience- 360º digital marketing strategies development and implementation (owned, paid, earned)- Pioneering online advertising approaches and techniques- Scaling businesses & ensuring a gradual substantial growth- Optimizing high digital promotional spend for an equally high sustainable return & overall marketing efficiency ratio- Analytics and measurement- Optimization of business\' online presence based on analytics- Mastering the email marketing approaches- Web landing pages creation and analysis- Utilizing \"WordPress\" and \"Shopify\" for digital marketing purposes-\"Google Ads\" certified- Excellent media knowledge, experience and expertise (ATL, BTL, Digital)- Yearly media strategy development- Media planning/buying leading- Leading of media processes in company- Team leading- Both media buying and planning daily work and leading (agency and Client side)- Media spends optimization- Creative and media strategy conceptions developing- New brands launches- New departments development- Strong convincing and leadership skills- Strong negotiation skills - Solid interest for digital media, extensive experience in the area- Positive attitude, excellent communication skills- Fluent English- Experience as journalist

Experience

1. Head of Digital Marketing Strategy, Customer Behavior and Traffic Analytics

   Europerfumes

   Jul 2021 — Present · New York, NY, US

   Head of Digital Marketing Strategy, Customer Behavior and Traffic Analytics role- 360 degree digital analysis, reporting and following optimization- digital promotion strategy for multiple brands: development, implementation and control- overseeing the Digital Marketing Manager\'s job, developing their skills, mentoring & leadingMajor results- jump starting the new brands\' digital presence from scratch, scaling the existing websites\' performance->$1M digital advertising net profit year after year following initial $1M \"first year\" earnings (~20% increase YOY, direct overall contribution is >$10M net profit since 2019)- 4x more overall revenue for all involved brands (2024 vs 2020), stable growth YoY- successful launch with proven results of e-commerce websites in Australian, European, UK & Middle Eastern markets- constant first organic SERP in Google for all company\'s promotionally active brands-~50% cart abandonment rate for all brands involved (with some reaching as low as ~35%) while average e-commerce number is ~70%->$6M of yearly digital advertising spend bringing sustainable returns & MER of 4- social media remarketing audience growth over time: 10x higher for all brands involved- more to come

Education

• Manhattan Institute of Management

  Advanced diploma, Digital marketing

  2016 — 2017

• Manhattan Institute of Management

  Master of Business Administration (MBA), MBA

  2015 — 2016

• Moscow Humanitarian Institute named after E.R. Dashkova

  Bachelor's degree, Journalism and advertising

  1999 — 2004

Skills

• SEO
• Strategy
• Team Management
• Advertising
• Content Management
• Mobile Marketing
• Marketing Communications
• Atl
• Square
• Mailchimp
• Adobe Illustrator
• Outdoor Advertising
• Content Marketing
• Google Merchant Center
• Google Adwords
• Btl Activities
• Marketing
• Telecommunications
• Google Analytics
• Media Planning
• Digital Strategy
• Digital Ooh
• Tv Ads
• A/B Testing
• Leadership
• Digital Media
• Social Media
• Media Strategy
• Shopify
• SEO Audits
• Landing Pages
• Online Services
• Management
• Business Development
• Google Adwords Professional
• Digital Marketing
• Online Marketing
• Collaboration Tools
• Wordpress
• Landing Page Optimization