Peter Neufeld

WORK HISTORY

EDUCATION

SKILLS

ABOUT PETER NEUFELD

I focus on Human-Centred Design, Innovation and Digital Transformation in regulated sectors with a primary emphasis on Financial Services here in the UK and Europe, as well as around the globe. Design and engineering will play a critical role in the next era of experience-led digital transformation as we focus on creating sustainable futures and financial wellbeing across markets, communities and businesses whilst re-imaging new avenues for growth and efficiency. I believe Human-Centred Design, founded on insight, creativity, and empathy, and powered by advanced technology, data and AI, has the potential, and the purpose, to transform society for the better. But it must be human-centred, accelerated by human insights, and navigated by ethical, human outcomes and benefits. Over the course of my career I have provided strategic insight, creative thinking, and reliable technology to some of the most successful businesses in the world. I have built digital agencies, through both organic growth and successful acquisitions, created global Human-Centred Design capabilities and established innovation centres to maturity and scale. My teams have delivered award winning solutions and digital transformations for start-ups, SMEs and the FTSE & Fortune 100 companies that have created new customers and measurable efficiencies in highly regulated regional and global financial services environments as well as other regulated sectors. Specialties: Executive business management and transformation influencer across the C-Suite and Board, experienced digital, AX, & CX executive, digital,AX, & CX board leadership, service design, user centered design champion, sustainable service design, emerging digital trend analyst, business management, branding & corporate identity, business strategy, innovation consulting, B2B and consumer engagement strategies, account management, creative direction, design management, usability research, user experience architecture and design, user research, user experience strategy, social media, mobile and interactive layer strategy, omnichannel strategy, big data strategy, AI, Generative AI, AI Strategy, NLP, NLG and immersive voice and chat, enterprise sales, operational efficiency, ethnographic research, wireframing, prototyping, incubation, agile methodology, user testing, personas, global project and product management, business development.