Peter Nelson

About Peter Nelson

Skills SummaryProduct: Enterprise product strategy; systems thinking; platform design; 0→1 initiatives; end-to-end experiences; onboarding and activation; growth and conversion; metrics and measurement; cross-functional leadershipDesign: Information architecture; interaction design; rapid prototyping; high-fidelity visual design; accessibility;UX writing; documentation; design direction; mentorshipPlatform: AI workflows and tooling; platform and workflow design; developer experience (DevEx/DX); complex tools (admin, configuration, internal); API / SDK / CLI-aware workflows; dashboards and observability; evaluation and iteration; trust and compliance considerations

Experience

1. Senior Ux Designer (L6 Product Designer)

   Amazon

   Sep 2022 — Present · Seattle, WA, US

   EC2 Core Platform TeamLead designer of cross-service, AI-assisted patterns to reduce cognitive load, accelerate task completion, and enable cost-aware decision-making across AWS’s most business-critical surfaces• Currently developing UFIL (Unified Feature Intelligence Layer), an AWS-wide initiative that transforms feature discovery into contextual, predictive, and intent-aware experiences across services.• Partner with product and engineering to design and implement AI integrations across the AWS console, improving ease of use, driving user adoption, and enabling cost-aware decision-making.• Lead discovery work grounded in real customer stories—using interviews, behavioral insights, and data to uncover needs and guide direction.• Mentor junior designers through onboarding, craft development, and role transitions with the goal of strengthening design quality, team effectiveness and cohesion.AWS Outposts TeamOwn end-to-end customer experience strategy for Outposts—a PaaS that delivers AWS servers and services directly inside customer data centers.• Operate with high ambiguity to design new experiences across the Outpost lifecycle– ordering, onboarding, installation, management, renewal, and decommissioning.• Developed and implemented cross-functional DesignOps process from the ground up, developing templates, workflows, documentation standards, and collaboration frameworks across 9 teams, 200+ membersHybrid Cloud Platform TeamLed product design and CX strategy for a novel hybrid cloud platform, marking a strategic expansion into the on-premise data center market by, then, CEO Adam Selipsky.• Partnered with Omar Asad (former HPE Greenlake SVP), PM’s and engineering to define vision and ensure design consistency, scalability, and long-term platform coherence.• Achieved ~95% CSAT by making research-informed improvements to information architecture, workflows, and end-to-end user experience.

Education

• Northwest University

  Bachelor of Arts - BA, Philosophy

• Arizona State University

  Bachelor of Science - BS, Graphic Design

Skills

• Advertising
• Style Guide Creation
• Photoshop
• Print Design
• Social Media
• Brand Development
• Creative Direction
• Marketing Communications
• Illustrator
• Keynote Design
• Microsoft Word Design
• Presentation Design
• Creative Strategy
• Indesign
• Prezi Design
• Art Direction
• Digital Marketing
• Technical Design
• Marketing
• Copywriting
• Web Design
• Powerpoint Design
• Brochures
• Banner Ads
• Graphic Design