Pete Murphy
Senior Director, Marketing Planning & Operations at Fresenius Medical Care North America
- Role
- Senior Director Marketing Planning & Operations at Fresenius Medical Care
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Pete Murphy
A strategic operations leader and marketing innovator, driving business-focused roadmaps that empower teams and fuel enterprise growth. Proven expertise in delivering multi-channel marketing, strategic creative development, print and premium solutions, contact center operations, project management, RFP-based contracts management, and business process outsourcing. A visionary catalyst for sustainable, data-driven transformation—consistently applying sharp business acumen to push the boundaries of what’s possible.
Experience
Senior Director Marketing Planning & Operations
Jul 2016 — Present
Lead the strategic execution of multi-channel marketing campaignsDeveloped and lead a $13 million print management program delivering $5.6 million in program savings Established an in-house Creative Agency delivering 1,200 projects annually, and $1 million in savings.Lead campaign automation and database management operations. Execute 3,500 campaigns annually, yielding 70 million customer and employee contacts via email, direct mail, phone and text. Lead contact center operations with 2 million customer interactions annually; inbound, outbound, email, and social media response.Lead digital tagging operations.Oversee fiscal management of $40 million dollar marketing budget, and procure-to-pay workflows.
Education
Wentworth Institute of Technology
Certificate Program, Project Management
2011 — 2012
University of Maryland
English/History
Skills
- Sales
- Business Development
- Vendor Management
- Cross-Functional Communication
- Leadership
- Budgets
- Direct Mail
- Project Management
- Process Improvement
- Management
- Team Building
- Customer Service
- Contract Negotiation
- Account Management
- Change Management
- Team Leadership
- Strategic Planning
- Program Management
- Customer Satisfaction
- New Business Development
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