Peter Nguyen
Director, Direct and Digital Marketing @American Medical Association
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WORK HISTORY
Director, Direct and Digital Marketing @American Medical Association
Chicago, IL, US
Own acquisition strategy on Search, Display, Social, Direct Mail, Email, and Outbound. Owner of test-and-learn roadmap, orchestrating initiatives with Data Science, Creative, Operations, Campaign Data, Marketing Automation, and Product teams.Architect of the \"Why We Fight\" campaign, expanding reach and impact of AMA\'s mission work—resulting in a 26% increase in physician response and deeper audience engagement.Drove significant Paid Media growth, achieving a 38% increase in conversions while reducing CPA by 31%.Lead member retention strategy, driving engagement and long-term loyalty with enhanced digital personalization.
EDUCATION
University of Notre Dame - Mendoza College of Business
Master of Business Administration - MBA
ABOUT PETER NGUYEN
Where I\'ve been: Health care, financial services, education. What I\'m good…
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