Peter Messler

About Peter Messler

Experienced Analyst with a demonstrated history of working in the management consulting industry. Skilled in Databases & Querying, OO Programming, Project Management, and Teamwork. Strong business development professional graduated from Lehigh University.

Experience

1. Manager, Clinical & Market Analytics

   Quest Diagnostics

   Jan 2021 — Present · Secaucus, NJ, US

   Utilized a wide variety of data sources, using SAS & SQL code for data processing to support any & all data/analytics needs for the entire Quest Marketing department.• Established new methods of using K-Means clustering methods in Alteryx to conduct comprehensive customer segmentation, enabling precise targeting strategies for marketing and commercial teams, resulting in enhanced campaign effectiveness and improved ROI.• Led end-to-end campaign analytics for the marketing department, evaluating the success of email, paid social, and direct-to-consumer campaigns to derive actionable insights for future campaign optimization. Created visualizations for marketers to use in business review presentations. • Coordinated to run yearly forecasts for the seven Quest clinical franchises concurrently to understand areas of opportunity in the lab testing market. Reconciled results with subject matter experts for each clinical franchise, achieving 90-95% accuracy.• Created and managed a range of Tableau dashboards, encompassing comprehensive web analytics and consumer-initiated testing tracking used for teams to make business decisions regarding website content update priority.

Education

• Lehigh University

  Bachelor of Science (B.S.) Business Information Systems, Management (Double Major)

  2013 — 2017

Skills

• Management
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Public Speaking
• Scrum
• Microsoft Word
• Microsoft Powerpoint
• Leadership
• Research
• Sql
• Teamwork
• Customer Service
• Project Management
• Agile Project Management
• Social Media
• Access
• Microsoft Visio
• Jira
• Java