Peter McCullough
Vehicle Data Solutions Lead @Cox Automotive Europe
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WORK HISTORY
Vehicle Data Solutions Lead @Cox Automotive Europe
Manchester, GB
Ownership of the product strategy, development, and delivery of vehicle data solutions across the UK and Europe.Focussed on building scalable, product-ready vehicle data assets that enable ML/AI-driven capabilities and commercial data products.Lead vehicle taxonomy and identification standards, drive the centralisation and enrichment of core data platforms, and manage strategic external data partnerships to improve product performance, usability, and market impact.
EDUCATION
University of Warwick - Warwick Business School
MBA, Business Administration
The University of Salford
BSC, Applied Biology
King's College London
PGCE, Secondary Education - Sciences
SKILLS
ABOUT PETER MCCULLOUGH
As a creative and strategic product leader, I specialise in driving innovation and delivering impactful web-based and data-centric platforms. Passionate about building engaging digital products, I bring extensive experience in leading Agile teams to launch groundbreaking applications and platforms that create value for stakeholders and delight users.With a proven track record across startups, scale-ups, and established enterprises, I have successfully delivered market-leading platforms such as AutoTrader.co.uk, RAC Cars, and Cinch.co.uk, alongside transformative data-driven tools like eVA Valuations, Glass’s Retail Spot Price, and CAP HPI\'s Valuation Anywhere. My work has consistently challenged conventional thinking and sets new benchmark in user experience, operational efficiency and data integration.Core CompetenciesStrategic Vision: Aligning product roadmaps with business goals to deliver measurable value.Data-Driven Innovation: Designing scalable, data-centric applications by leveraging analytics, AI/ML, and advanced market insights.Agile Leadership: Leading cross-functional teams to build, optimize, and scale products with a user-first mindset.Lean & UX Principles: Delivering high-impact solutions through iterative prototyping, user research, and KPI-driven optimization.Collaborative Partnerships: Building synergies with stakeholders, engineers, and external partners to achieve shared success.Key AchievementsSpearheaded the creation of the platform that became the foundation of Cinch.co.uk, transforming a small internal startup into a scalable automotive retailing platform with over vehicle listings and dealers onboarded.Developed eVA, a data centric vehicle appraisal platform leveraging AI/ML for condition-adjusted valuations in partnership with leading automotive platforms such as AutoTrader, Carwow and Money 4 Your Motors.Transitioned legacy products to modern, data-driven models across industries, improving customer experience and driving revenue growth (e.g, CAP Black Book, Glass’s Guide).Established strategic partnerships with vehicle data specialists, dealer systems developers and automotive portals, to enhance product functionality, market reach and revenue streams.
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