Peter McConnell

About Peter McConnell

I’m a Marketing Management & Management Consulting and Analytics (MCA) major at Virginia Tech, pursuing a concentration in Digital Marketing Strategy, along with minors in Data and Decisions & Behavioral Decision Science. This combination gives me a strong foundation in both creative marketing strategy and analytical problem-solving, enhanced by an understanding of how data and human behavior drive decision-making.Complemented by certifications in core HubSpot certification tracks and Google Digital Marketing & E-commerce, I bring strong technical skills to digital strategy. Combined with the with the data-driven problem-solving focus of MCA, I approach marketing challenges with both creative insight and analytical structure—helping me understand not just what works, but why and how to improve it.Beyond academics, I serve on the Beta Upsilon Chi marketing team, where I help manage our owned media and design content to strengthen engagement while expanding our reach on campus. My involvement in campus ministries further reflects my dedication to community and personal growth.My professional experience has built strong adaptability, leadership, and a reliable work ethic through roles in landscaping, farm operations, and moving services. My role as a seasonal church kids’ camp leader gave me the opportunity to mentor groups of 40+ children, building leadership, responsibility, and management skills.I’m particularly interested in opportunities that blend the creativity of marketing with the analytical, problem-solving strategy of MCA—especially within values-driven organizations and roles connected to meaningful mission. My goal is to contribute to teams where collaboration and efficiency thrive, and where the work environment fosters both professional and personal development.Let’s connect if you’re looking for a motivated marketing and MCA-driven professional who values initiative, impact, and teamwork.

Experience

1. Organic Search Intern

   Power Digital Marketing

   Jan 2026 — Present

Education

• Virginia Tech - Pamplin College of Business

  Bachelor of Science - BS, Marketing Management & Management Consulting and Analytics

• Patrick Henry High School

  High School Diploma, N/A