Peter McCarthy
Chief Marketing Officer @Open Road Integrated Media Inc.
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WORK HISTORY
Chief Marketing Officer @Open Road Integrated Media Inc.
New York, NY, US
As a member of the executive team, I shape corporate strategy and lead integrated execution across marketing analytics, audience development, content, design, and product to constantly evolve an industry-leading marketing platform that drives sustained growth for Open Road and our partners.
EDUCATION
Cornell University
Industrial and Labor Relations
The Taft School
High School
Union College
BS, Psychology, Film Studies
SKILLS
ABOUT PETER MCCARTHY
Audience-centric, data-informed technical and creative marketing executive specializing in books and media, with 25+ years of experience across marketing, sales, technology, analytics, editorial, and executive leadership in trade publishing.I lead the development of scalable marketing platforms—systems, processes, creative strategy, and partnerships—that enable sustained sales growth for books, eBooks, and audiobooks. My work sits at the intersection of audience insight, predictive analytics, creative execution, automation, and product thinking and development, with a focus on measurable outcomes and long-term value creation.Throughout my career, I’ve focused on driving marketing innovation through technology—reimagining how books are discovered, marketed, and sold, helping organizations evolve their capabilities to meet changing reader behavior at scale.The thoughts and opinions I share here are my own and do not reflect those of my employer.
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