Peter Manderfeld
Marketing Director @ASUS
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WORK HISTORY
Marketing Director @ASUS
Leading the Marketing department at ASUS, ASUS Business and Republic of Gamers in Germany, Austria and Switzerland giving guidance to a team of 18 fellow colleagues.• Structuring and shaping the overall marketing organization • Strategy development for the ASUS and Republic of Gamers brands in B2C as well as for ASUS Business for B2B • Building the brand for B2B while shaping the image for the consumer brands • Responsible for all marketing disciplines: campaign and product marketing, performance, PR, social media, retail and events/ trade shows• eCommerce marketing / CRM• Close collaboration with all stakeholders: product management, sales, vendors, finance and controlling• Building bridges between marketing and sales and foster collaboration and creative sharing with colleagues from other EU markets• Preparation, tracking and control of quarterly budgets• Definition, control and evaluation of team KPIs• People development
EDUCATION
Bonn-Rhein-Sieg University of Applied Sciences
Diplom, Technikjournalismus
SKILLS
ABOUT PETER MANDERFELD
Senior marketing & communications professional providing leadership and valuable B2B and B2C experience. Passion for content with a good story behind it. Broad technology expertise covering the automotive, manufacturing, energy and consumer electronics sector. Expert when it comes to telecommunications or mobile.
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