Peter Perez
Product Management Leader (ex-Wayfair, Rocket Mortgage, Disney) | Digital Transformation | Product-Led Growth | Lean Process Optimization
- Role
- Director of Product Management at VistaPrint
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Peter Perez
Driven by operational excellence: taking complex, fragmented systems and driving clarity,…
Experience
Director of Product Management
May 2024 — Present · Austin, TX, US
Product Strategy: GM for Vista’s global pricing and promotions experience strategy and roadmap, including AI/ML personalization, merchandising, and regulatory navigation, driving alignment across marketing, product, and engineering. Led product team of 50. • Revenue Impact: Enabled $77M in incremental revenue, reduced discount spend by $18M, and achieved a 24% drop in customer support tickets tied to pricing issues.• Customer-Centric Optimization: Defined modular platform strategy to scale personalization and campaign orchestration. Resulted in coupon take rate and AOV growth through targeted incentives, experimentation, and competitive analysis.• Organizational Influence: Mentor to distributed PMs through QBRs, 1:1s, workshops, and leadership initiatives. Influenced and aligned matrixed stakeholders to shared goals.• Matrixed Alignment: Established product operating rhythms to scale execution speed, execution transparency, and cross-BU, cross-geography alignment.
Education
University of Southern California
Masters
Duke University
Bachelor of Science
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