Peter Sheehan
Sales Executive | Distributor Management | Strategic Sales Planning | Revenue Management | 3-tier System | Alcoholic Beverages | International Business | Results Driven | Problem Solver | CPG
- Role
- Division Vice President-east at C. Mondavi & Family
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Peter Sheehan
I lead with honesty, care, and a genuine belief that the people on your team are your…
Experience
Division Vice President-east
Mar 2023 — Present · New York, NY, US
Direct all sales and marketing activities in 25 Eastern US markets, supervising 6 Regional Managers and 2 Area Managers. Collaborate with executive leadership team on creation of annual shipment/revenue targets, wholesaler depletions goals, A&P, price support and T&E budgets. Participate in annual brand planning; create a clear and comprehensive strategy for each brand across all sales channels. Develop KPIs and national brand focus periods to drive and manage desired brand performance. Facilitate a close partnership between sales and marketing helping create a cross-functional team to explore and develop best in class and \"disruptive\" marketing ideas.
Education
University of Virginia
BA
Skills
- Forecasting
- Budgets
- Wine
- P&L
- Fmcg
- Brand Development
- P&L Management
- Sales Operations
- Pricing Strategy
- Wineries
- Competitive Analysis
- Sales Management
- Strategic Planning
- Executive Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Budgeting
- Wine Sales
- Income Statement
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