Peter Frank

About Peter Frank

I am an award-winning travel and lifestyle content strategist with extensive experience in digital, social, and print media. My expertise is in establishing a brand voice and mission; adapting content for varying audiences and platforms; developing business goals; and using metrics to refine content strategy. I\'m an experienced team leader and I\'m comfortable working in environments of any size, from start-up to large corporation. I currently advise travel and hospitality firms on content and social media strategy, brand narrative, and storytelling technique. I develop and leverage content to drive traffic and revenue, build brand equity, and engage users across platforms. I lean into metrics to help refine my clients\' strategies and prove ROI. A sampling of current and recent clients and projects: Bambu Indah The Fifth Avenue Hotel Further Magazine for Silversea Hotel Barrière Fouquet\'s New York KOALA Moxy Hotels Pan Pacific Hotel Group Rosewood Hotels & Resorts ShermansTravel Media Shinta Mani Hotels Tao Group Hospitality Twin Farms I\'m sought after as an industry speaker and spokesman, and highly regarded for discovering and grooming talent and for building and inspiring teams- Content Strategy - Content Marketing - Content Development - Digital Media - Social Media Strategy - Editorial - Travel Writing - Travel Media For further insight into my capabilities and approach, please see the attached presentation.

Experience

1. Deputy Editor

   Further Magazine

   Oct 2023 — Present · New York, NY, US

   As Deputy Editor, I conceptualize, assign, edit, and write stories for Further Magazine, a new digital media platform focused on ultra-luxury travel, food, art, culture, style, and off-piste adventure on all seven continents.

Education

• Ransom Everglades School, Miami FL

  High School

  1984 — 1988

• University of Pennsylvania

  Bachelor’s Degree, English

  1988 — 1992