Peter Abraham
Author @Start Small Scale Fast
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WORK HISTORY
Author @Start Small Scale Fast
I\'m the co-author of \'Building the Agile Business Through Digital Transformation\'. Sold more than copies.Fundamentally it\'s not just about digital transformation, it\'s about building long-term business agility! There is plenty of material that focuses on the \'why\' of digital transformation but very few that set out the \'how\'. That\'s what the book is about.If you\'re interested in finding out more, you can read more here: https://startsmallscalefast.com/More about me: purchase Kindle or paperback here:Amazon.com what a few industry leaders have said already.Ben MalbonSenior Director, Google“Reads like a field guide for digital transformation.Scott BrinkerRespected entrepreneurial executive Co-founder & CTO of ion interactive; Editor of chiefmartec.com\"A must-read for modern leadership.”Marco RyanChief Digital Officer & Exec Vice President“This is the definitive “How To” guide for an organisation going though Digital Transformation”Gerd LeonhardRespected top-rated futurist, Author, Keynote Speaker, and CEO The Futures Agency“Read this book to not just innovate but to transform your business!”Faris YakobAward winning strategist, creative, public speaker“It’s the handbook you need to help you create company you always wished you worked at”Sean CornwellChief Digital Officer“A toolkit to build on no matter where you sit in an organisation or the stage of change you’re at”Bruce DaisleyVP, EMEA, Twitter“Finally, a definitive manual for any business to ready themselves to handle digital transformation”Ashley FriedleinFounder, Econsultancy“A lot has been written about various aspects of ‘agile’ but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here.”
EDUCATION
University of Exeter
BA Hons, Graphic Design
The Manchester Metropolitan University
MSc, Digital Marketing
SKILLS
ABOUT PETER ABRAHAM
We all have the same issues; Lack of time (focus actually), Lack of resource (right teams and mindset), Lack of budget (get more, use effectively). Which translates to needing to be smart to be agile and profitable AND Understanding WHICH QUESTIONS TO ASK and WHAT LEVERS TO PULL- based 20+ years ‘digital’ experience in Digital Marketing & Digital Strategy, another 15 years prior in creative agency industry - very good understanding of digital and commerce. Trading and revenue generation- Co-founder of weareCrank, Data driven decisioning - B2B ABM Lead Generation and D2C Ecommerce sales growth- NED & Advisor, TheDigitalTransformationPeople.com- Worked in businesses from startup to exit, as well as working globally with large multi-nationals helping them better understand optimisation of digital channels, disruption, navigate digital change. Worked with many large brands to help them build Centres of Excellence in Marketing and what to in-source out-source incl their team structures- occasionally write here too: https://medium.com/@peterjabrahamI also build stuff using AI, especially Cursor and Replit. p••••@wearecrank.com +44••••••••07 - Leave a message I will respond- distillation of experiences gained since 2009 helping business navigate digital transformation. it includes models, frameworks, valuable insights, real world examples. 1st edition: https://amzn.to/2JUd3Oj 2nd edition: https://amzn.to/3nUAzlH ’ - Get a grip on Data and Measurement - download sample - https://wearecrank.com/your-numbers-up-book/- Marketing Optimisation amd Lead Generation for B2B (ABM and ICP led)- Linkedin, Gopgle ads, Meta, premium publishers- Need help with better understanding business agility (improving process with AI)? ask me- Drive business growth through the intersection of Data and AI, UX and Channel optimisation (lead generation, search, social, email etc)- Use data to inform decision making - marketing, ecommerce, content, org culture and teams - Business Agility, competency, behaviour, channel mastery (see my book Building the Agile Business) Have a Pluralsight account? Check out my course on **Change-ready culture**https://app.pluralsight.com/library/courses/fostering-change-ready-culture
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