Pete Harrison
Tv Advisor @Replit
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WORK HISTORY
Tv Advisor @Replit
Assisting innovative AI coding platform to test Streaming TV advertising. Over $500M funding and $3B valuation, including Google Futures Fund and Khosla Partners.
EDUCATION
Bucknell University
BSBA, Business
SKILLS
ABOUT PETE HARRISON
Former VP Marketing and CMO, specializing in marketing growth, performance media and measurement, and expert in Streaming TV advertising. Experience includes 80+ total companies, 50+ TV launches, 10+ leadership roles, 20+ exits. Over 50 launches of TV, with all top media agencies and largest Streaming advertisers, including DSW, Grove, Instacart, Kalshi, Masterclass, Nerdwallet, Ramp, Square, Thumbtack.Brought in to advise on all media and measurement, at Allbirds, Carter’s, DSW, Hello Bello, Hylands, Instacart.Over 10 VP Marketing or CMO leadership roles, across B2C (Travelocity, TripIt, WGT, Global Wine, Nerdwallet, Ethos Life, Backcountry) and B2B (GetThere, Kespry, Freebird, Productiv).Recent roles- Backcountry, Interim VP Performance - 6 mos, 15 ppl, spend >$10M/mo, highest ROAS and sales, acquired- DSW, Media Advisor - 24 mos, spend $10M/mo, 2x higher ROAS,>$3B valuation, pending IPO- Instacart, Media Advisor - 6 mos, spend >$20M/mo, TV optimization and AdAge Top 10 Marketer, Super Bowl - Kalshi, TV Advisor - the fastest 3 month scale-up of TV and advertising to date, with recent $1B funding at $10B valuation - Nerdwallet, Fractional CMO - 18 mos, 25 ppl, 4x higher spend >$10M/mo, 2X higher ROAS, IPO, Super BowlContributed to over 20 company and client exits, including 7 IPOs at Ethos, Figure, Upstart, Grove, Nerdwallet, GetThere, Memco.Experience includes…- Strategy - product-market fit, segmentation, launch- Branding - positioning, messaging, measurement - Acquisition - CPC, CPA, CPI, CAC, ROAS, LTV, CLV- Performance - search, shop, affiliate, social, retargeting, display, video, audio, app, TV- Attribution - models, incrementality, MTA, Growth - A/B testing, funnel optimization, CRO- Content - strategy, SEO, social, influencer- Mobile - ad networks, app store, MTA/MAT, ASO- TV - performance TV, streaming TV, OTT, connected TV, CTV, linear TV- Offline - direct mail, radio, print, OOH, events, sponsorships- Retail - Amazon, Walmart, Target, RMN- Lifecycle - CRM, email, push, notifications, SMS- Marketplaces - two-sided supply and demand - Gaming - virtual goods, monetization, DAU, MAU, ARPU- B2B - sales teams, demand gen, lead scoring, ABM- PR - media, blogger, influencers, analysts, speaking, awards, PPR- Finance - budgeting, analytics, analysis- Management - exec teams, boards, teams, hiring, coaching, mentoring
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