Peter Gruman

About Peter Gruman

As a multidimensional general counsel and executive business management professional, I have expertise in corporate / business development, partnership management, commercial agreements, IP activities, strategic planning, marketing, M&A and more. I’ve amassed a wealth of experience sourcing and negotiating SaaS, VAR agreements, technology licenses, commercial contracts, and other initiatives.My interpersonal and relationship building skills have served me well throughout my career. As President / General Counsel of Accelitec, I cultivated strong working relationships with Google, Microsoft, Fujitsu, and other global partners. Prior to that, I forged strategic relationships with the NFL, NBA, WNBA, NASCAR (Turner Sports), MLB Advanced Media, PGA Tour, Fox Sports, The Weather Channel, the Wall Street Journal and many others. A few of my career highlights would include:~ Formulating and managing all of the legal aspects involved in raising $32M in debt and equity financing.~ Quickly achieving a 30% increase in subscribers at Scout Media.~ Devising and executing a winning strategy to acquire and retain over 1M paid subscribers to RealNetworks online media subscription service.Some of my areas of expertise include:~ Commercial Law~ Strategic Planning~ Research & Analysis~ Technology Licenses~ Intellectual PropertyI’m always open to networking with others, so if you’d like to share ideas or opportunities, please connect with me.

Experience

1. Commercial Attorney

   Axiom

   Jan 2021 — Present · WA, US

   Provide legal services focusing on commercial agreements supporting procurement groups in the following business categories: alcohol manufacturing and marketing, international retail, membership club retail, international food retail, and mobility and delivery services. Substantive work on SaaS, MSA, software licenses, hardware, service, and secondary agreements that follow: SOWs, work orders, and amendments. Alcohol marketing work includes advertising copy and images review, national multimedia buys, influencer, sponsorships, and assessing risk/compliance of proposed campaigns against applicable law.

Education

• University of Massachusetts Amherst

  MS

  1985 — 1986

• Syracuse University College of Law

  JD

  1986 — 1989

• Carleton College

  BA

  1979 — 1983

Skills

• Licensing
• Direct Marketing
• Executive Management
• Start-Ups
• Crm
• Sales
• Negotiation
• Saas
• Business Development
• Strategy
• E-Commerce
• Customer Relationship Management (Crm)
• Corporate Development
• Digital Media
• Strategic Partnerships
• Management
• Mergers & Acquisitions
• Entrepreneurship