Peter Eberly

About Peter Eberly

Marketing, Branding, and Product Management Professional with 20 years of diverse…

Experience

1. Vice President of Brand Development

   Strategic Franchising

   Aug 2023 — Present

   Strategic Franchising Systems is a group of private companies that offer low-cost, home-based, proven franchise models with highly effective marketing systems that generate the potential for significant income and profits. Our companies include The Growth Coach, Caring Transitions, Fresh Coat, TruBlue, and Pet Wants (mobile and store units). Our brands are recognized internationally and nationally by Entrepreneur Magazine, Small Business Opportunities and others as the #1 Franchise in their respective industry. Combined, these systems have awarded and supported over franchises to date. We’re passionate about franchising because it helps motivated, hard-working people achieve business ownership without the headaches, stress, and risk of starting their own businesses from scratch.

Education

• Miami University

  Bachelor of Science, Finance and Marketing

  1999

• Indiana University - Kelley School of Business

  MBA, Marketing

  2002 — 2004

Skills

• Market Analysis
• Competitive Analysis
• Marketing Management
• Product Management
• Pricing
• Product Development
• Customer Relationship Management (Crm)
• Segmentation
• Strategy
• Cross-Functional Team Leadership
• Training
• Pricing Strategy
• Marketing
• Product Marketing
• New Business Development
• Business Planning
• B2b
• Forecasting
• Account Management
• Crm
• Retail
• Key Account Management
• Market Research
• Analysis
• P&L Management
• Marketing Strategy
• Business-to-Business (B2b)
• Business Development
• Sales Operations
• Marketing Communications
• Direct Marketing
• Sales Process