Peter Delorenzo
Senior Digital Marketing Executive | Omnichannel Strategy | CRM & Engagement Strategy
- Role
- SVP, Engagement Strategy at Avalere Health
- Location
- Staten Island, NY, US
- LinkedIn followers
- 500 followers
About Peter Delorenzo
Hello everyone! I’m a senior pharmaceutical marketing executive with over 25 years of experience leading omnichannel strategy, digital transformation, and customer engagement for top healthcare and life sciences brands. My career has spanned both client-side and agency roles, allowing me to deliver high-impact solutions across HCP, DTC, and rare disease markets.My expertise includes building integrated omnichannel frameworks, leveraging CRM and marketing automation tools to drive personalized experiences, and transforming complex data into actionable insights. I’ve led modular content development, advanced analytics implementation, and cross-functional collaboration that drives measurable commercial performance.I thrive in roles where strategic thinking meets executional excellence—where digital, content, data, and customer experience converge. Whether launching new brands, scaling digital capabilities, or optimizing the HCP journey, I bring clarity, leadership, and a proven track record of results.Currently exploring leadership opportunities where I can accelerate innovation and engagement in the next era of healthcare marketing.Should you have any questions, please do not hesitate to reach out to me at p••••••••@gmail.com
Experience
SVP, Engagement Strategy
Nov 2025 — Present
Education
INACTIVE-1703030558-LIU Brooklyn
MPA, BS, Hospital Administration, Pharmacy
1993 — 1995
Skills
- Software Development
- Sem
- Multi-Channel Marketing
- Crm
- Web Analytics
- Healthcare Information Technology
- Salesforce Training
- Integrated Marketing
- Oculus Rift
- Closed Loop Marketing
- Creative Strategy
- Leadership
- Google Glass
- Marketing Communications
- Managed Care
- Mobile Marketing
- SEO
- Conventions
- Mobile Applications
- Project Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Analytics
- Digital Marketing
- Relationship Marketing
- Online Advertising
- Digital Strategy
- Digital Media
- Customer Relationship Management (Crm)
- Marketing
- Strategic Planning
- Virtual Reality
- Advertising
- Social Media Marketing
- Interactive Advertising
- Brand Planning
- Email Marketing
- Product Management
- Direct Mail
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