Peter Depasquale

About Peter Depasquale

Brand strategy and content for Arena Partners, a proven brand development and…

Experience

1. Partner

   Arena Partners

   Jan 2003 — Present

   Brand creation, strategy, name, design, creative campaign and branded content, in close collaboration with co-founder and creative director Sam Gulisano. Use a best practice-based insights and development approach to crystallize a focused, emotional brand platform and proposition. Touchpoints include package/label design, website, core collateral, tradeshow presence, retailer presentations, online and conventional ad programs, more. Select engagements: GOODMAN GLUTEN FREE (baked goods): Brand creation, name, design, creative campaign and comprehensive ongoing service. Launched in 2016, now in 4,200+ US supermarkets. Profitable from Year One. JOHN PAGE CLASSIC (electric guitars): Brand creation, name, design, campaign and ongoing service for successful upstart guitar brand featuring award-winning guitar designs by acclaimed Fender Custom Shop co-founder John Page. Brand named to Guitar Player Magazine Hall of Fame within six months of launch. RAO’S HOMEMADE (pasta sauce): Insights-driven rebrand and website, foundational elements in Rao\'s subsequent acquisition by Sovos Brands; among the larger acquisitions in emerging food & beverage. Additional/earlier engagements: Solé Italian Mineral Water, Zaro’s Family Bakery, Fano Electric Guitars, Premier Builders Guild (guitars), Naked Juice, Florida Crystals, Vital Choice Wild Seafood & Organics, Angel Bakeries, Crystal Farms, Guiltless Gourmet, Mushroom Wisdom (adaptogenic mushrooms), Inter-County Bakery Supply. Visit for more.

Skills

• Interactive Advertising
• Media Planning
• Direct Mail
• Art Direction
• Customer Insight
• Packaging
• Digital Marketing
• Strategy
• Strategic Partnerships
• Start-Ups
• Brand Ambassadorship
• Market Research
• Digital Strategy
• Marketing Management
• Marketing
• Brand Development Strategy
• Marketing Communications
• Product Development
• E-Commerce
• Brand Strengthening
• Positioning
• Management
• Creative Direction
• Brand Architecture
• Direct Marketing
• Brand Management
• Multi-Channel Marketing
• Mobile Marketing
• Interactive Marketing
• Media Buying
• B2b Marketing
• Promotional
• Advertising
• Corporate Identity
• Brand Development
• Marketing Research
• Account Management
• Relationship Marketing
• Integrated Marketing
• Brand Awareness