Peter Dayot

About Peter Dayot

Over the past two decades, Peter has been among a select group of experts in resort real estate and hospitality marketing. His strength comes in putting cohesive, industry-specific teams together that have driven success in extremely diverse and complex markets. In 2011, Peter founded Publicus Community, which has been quick to rise to national prominence, specializing in strategic marketing for real estate developments, destinations and the hospitality industry. In 2020, Peter acquired Real Living Productions, an internationally-respected creative agency also specializing in resort, real estate and golf course marketing. Real Living Productions and Publicus Community’s combined client roster now makes the company among the largest marketing firms representing the resort, real estate, private club and hospitality industry.Peter and his teams have worked with hundreds of notable high-profile projects in the US, Latin America, and the Caribbean, helping clients generate billions in sales revenue. Prior to Publicus, Peter served as a Senior Marketing Manager for IMI Worldwide Properties. He sits on a number of advisory boards and is a member of Urban Land Institute (ULI), the American Advertising Federation (AAF), and has directed multiple grant campaigns for non-profit organizations.Specialties: Real Estate Strategic Marketing, Affluence Branding, Travel Tourism Marketing, Technical Marketing, Project Management, Web Development, Event Coordination, Public Relations, Technical Writing, Grant Writing, Photo Shoot Management, Content Editing, Copywriting, Mobile Web Device Optimization, SEO

Experience

1. Managing Director

   Real Living Productions

   Feb 2020 — Present · Greenville, SC, US

   Managing Director overseeing operations of the internationally-recognized marketing firm representing many of the most iconic real estate, resort and hospitality affiliates across the US, Latin America and the Caribbean. Peter and the team at Real Living Productions work with clients to solve complex strategic challenges and implement innovative marketing solutions that generate qualified leads, that ultimately lead to record-breaking sales results. Peter also oversees operations at Publicus Community. In tandem, Real Living Productions and Publicus Community’s combined client roster now makes the partnership among the largest marketing firms representing the resort, real estate, private club and hospitality industry.

Education

• East Carolina University

  Bachelors of Science, Communication - Public Relations

• East Carolina University

  Masters of Art, Technical & Professional Communication

Skills

• Public Relations
• Media Relations
• SEO
• Marketing
• Social Media
• Creative Writing
• Press Releases
• Technical Writing
• Copywriting
• Grant Writing
• Advertising
• Market Research
• Event Planning
• Content Management
• Strategy
• Email Marketing