Peter J. Cochefski

About Peter J. Cochefski

Dynamic, profit-focused program and product marketing specialist with a history of leveraging entrepreneurial and pragmatic methodologies to attain revenue growth. Expertise in strategizing and implementing effective business plans and marketing programs. Proficient in all aspects of market management and business development, from research and assessment through execution. Adept at initiating and driving partner relationships to optimize market shares. Broad business acumen derived from a successful marketing management background. Dedicated to providing significant contributions to both short- and long-term company objectives. MBA, concentration in International Business, Bachelors in Marketing, Six Sigma Greenbelt certified. Specialties: strategic planning, conducting market research utilizing “VOC\" to identify customer trends and opinions, developing and managing annual corporate marketing plans, managing marketing mix to include optimizing pricing, driving programs aimed at product positioning/increasing market awareness, developing and managing all marketing communications collateral, product development, project management, customer and market development, Six Sigma certified and Lean Manufacturing,

Experience

1. Managing Director

   Ryder Fuel Services

   Oct 2010 — Present

   Create the future while managing the present, develop and manage the strategy and direction for the company, long and short term, lead senior management team while managing financial and physical resources. Continue to drive business development and customer retention.

Education

• North Carolina Wesleyan University

  BS, Marketing

  1999 — 2001

• Benedictine University

  MBA, International Business

  2006 — 2008