Peter McCarty
Strategy, Concept, Content
- Role
- Concept, Content and Brand Strategist at Digital Pulp
- Location
- Cohoes, NY, US
- LinkedIn followers
- 500 followers
About Peter McCarty
After college, I joined the Peace Corps in an effort to save the world before being tied down with kids and credit card debt. Upon my return from Costa Rica, I painted every house in Boston and roadied for a band.Then, advertising. After pounding the sidewalk with a spec book I landed my first job: Mailroom Supervisor. Now what\'s all this got to do with what I can bring to your party? Plenty. Because I didn\'t learn about marketing, human nature, or the powers of persuasion from a book. I learned it all from being firmly embedded in the fabric of real-life consumerism.I believe in a simple, focused, strategy grounded in insights. As a result, I\'ve delivered award-winning work for such brand behemoths as Budweiser, John Deere and Pfizer. That said, I\'ll be the first to admit I didn\'t do it alone—I\'m a team player with a strong Midwestern work ethic. My work has been described as smart, simple, and appropriately witty.Should you have an opportunity where my combined skills can help promote your clients\' business and brand growth, please reach out. Thank you.
Experience
Concept, Content and Brand Strategist
Dec 2023 — Present · Cohoes, NY, US
Education
Williston Northampton School
Diploma
1977 — 1978
Connecticut College
Bachelor of Arts, English, Sociology
1978 — 1982
Skills
- User Experience
- Visual Communication
- Creative Briefs
- Creative Services
- Concept Development
- Information Architecture
- Copywriting
- Typography
- Concept Generation
- Corporate Branding
- Creative Direction
- Art Direction
- Interaction Design
- Brand Development
- Creative Writing
- Direct Mail
- Graphic Design
- Branding & Identity
- Email Marketing
- Strategic Thinking
- Brand Architecture
- Creative Strategy
- Integrated Marketing
- Direct Marketing
- Positioning
- Digital Strategy
- Collateral
- Creative Problem Solving
- Logo Design
- Catalogs
- Award-Winning Writer
- Digital Marketing
- Adobe Creative Suite
- Brochures
- Social Networking Apps
- Project Management
- Advertising
- Creative Solutions
- Web Content
- Corporate Identity
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