Peter C. Blanchard

Senior Manager, Loyalty Strategy

Role
Senior Manager Loyalty Strategy at Fidelity Investments
Location
Cincinnati, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Peter C. Blanchard

I am committed to drawing a straight line from my work to the financial wellbeing of everyday people - most especially those who have traditionally been left behind. I combine a background in behavioral science with expertise in Human-Centered Design and deep business knowledge to align product strategy with user success. I am FINRA licensed (Series 7, 63, 99) and have broad finance & service design experience, ranging from developing nationally recognized financial literacy & asset development programs to driving product strategy for Fortune digital finance experiences. As a former business owner with product management & analyst experience, I bring a broad toolkit and long history of rolling up my sleeves to do whatever needs done to move my projects forward.I have used gamification to reimagine financial literacy curricula, designed programs using (my own) photography to improve health outcomes for long-term hospital patients, and submitted award-winning policy proposals for federal asset development programs. I have experience using human-centered design methodologies to tackle tricky problems like housing for youth aging out of foster care, and novel approaches for ending the cycle of generational poverty. Having worked in both for-profit and non-profit organizations, I believe the most sustainable path to broad impact comes from aligning profit-driven business innovations with mission-driven customer outcomes.

Experience

  1. Senior Manager Loyalty Strategy

    Fidelity Investments

    Apr 2024 — Present

    Data-driven analysis & business strategy leadership: I spearheaded cross-BU initiatives with a wide range of stakeholders to advance Fidelity’s evolving Loyalty Strategy. Strong use of group facilitation & stakeholder management to unify diverse perspectives and priorities and data analysis & visualization to synthesize complex inputs into executive-level presentations.Customer needs & strategy alignment: I led journey mapping & experimentation design to align business initiatives with user needs and Loyalty strategy. I was awarded Excellence in Action (EIA) in Business & Customer Impact for championing the customer perspective in Fidelity’s evolving Loyalty strategy

Education

  • Cornell University

    Innovation Strategy

  • Springboard

    UX Design Career Track

    2019 — 2019

  • Lewis & Clark College

    BA

    1999 — 2003

Skills

  • Nonprofit Organizations
  • Fine Art
  • Grant Writing
  • Social Media
  • Management
  • Art
  • Nonprofits
  • Creative Writing
  • Community Outreach
  • Community Development
  • Social Networking
  • Teaching
  • Time Management
  • Fine Art Photography
  • Program Management
  • Event Planning
  • Public Relations
  • Social Media Marketing
  • Grants
  • Event Management
  • Public Speaking
  • Adobe Creative Suite
  • Workshop Facilitation
  • Photography
  • Blogging
  • Leadership Development
  • Non-Profits
  • Editing

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Peter C. Blanchard — Senior Manager Loyalty Strategy at Fidelity Investments in Cincinnati, OH, US | Unifers