Peter Bexelius
Affiliate Marketing Manager @Columbia Sportswear Company
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WORK HISTORY
Affiliate Marketing Manager @Columbia Sportswear Company
Global active lifestyle apparel and footwear manufacturer. Publicly traded on NASDAQ – COLM. 2020 Revenue $2.5B. Est. 1938.) Directed strategy and execution for $35M affiliate channel. Work cross-functionally with Marketing, Merchandising and Operations groups to deliver on campaigns. Controlled budget to improve efficiency while achieving overall ROAS and ad ratio goals. • Delivered 36% YoY revenue growth Q1 2021 despite fewer promotions and discounts this year with 95 basis point conversion rate lift. • Designed and ran elasticity test for largest partner resulting in strategy shift reducing spend 43% while increasing visits 11% and revenue 8% YoY in Q1 2021. • Identified and conducted test of new partner segment contributing $715K in revenue for Q1 2021.
EDUCATION
Claremont McKenna College
B.A., Economics
SKILLS
ABOUT PETER BEXELIUS
Online marketing professional with 10 years of B2C expertise and demonstrated ability to…
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