Peter Axtman
Public Relations and Communications Professional
- Role
- Senior Account Director at Sunshine Sachs Morgan & Lylis
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Peter Axtman
In my communications career, I have thrived by using strategic, efficient and smart…
Experience
Senior Account Director
Dec 2011 — Present · New York, NY, US
I specialized in helping sport clients grow from their core demographics to broader consumer awareness through proactive, smart and creative media strategies. Clients have valued my ability to speak the language of their business while translating it to media. I\'ve thrived by capitalizing on trends and topical issues to earn coverage for clients.Additionally, I\'ve worked with clients\' C-levels to develop messaging, outline a strategic roadmap to help achieve their goals and position them as leaders in their industry.I\'ve had the pleasure to work with many incredibly interesting clients that have exposed me to everything from personal/talent PR, award show media management, company launches, major consumer-focused activations and more. I\'ve worked with print, online, broadcast, short lead, long lead and more, placing everything from op-eds to cover stories.Examples of media coverage pitched and secured: • DraftStreet: Los Angeles Times, New York Times, USA Today FTW • GameChanger: Baseball America, The Cauldron, Sports Business Daily, Yahoo! Sports • FiveStar Training: FourFourTwo, Mashable, Sports Illustrated for Kids • Street Soccer USA: Deportes Telemundo, KickTV, Newsday, NBC News, Yahoo! The Postgame
Skills
- Press Releases
- Television
- Event Management
- Crisis Communications
- Strategic Communications
- Community Outreach
- Community Development
- Publicity
- Social Networking
- Social Media
- Non-Profits
- Data Analytics
- Marketing
- Technology Consulting
- Integrated Marketing
- New Media
- Public Relations
- Internal Communications
- Media Relations
- Corporate Communications
- Event Planning
- Blogging
- Editing
- Sponsorship
- Social Media Marketing
- Sports
- Strategy
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