Peter Sparks

Experience

1. Partner, Chief Revenue Officer

   Certeza Consulting Group, Llc

   Feb 2021 — Present

   Certainty. Assurance. Surety.We believe that assessing commercial sales & marketing effectiveness is the key to certainty in future revenue generation.Strategy: We provide knowledge, firsthand expertise, best practices and tools to ensure conclusions and actions are the right approach to deliver expectations and projections throughout the relationship with the company.Mission: To bring certainty and assurance to actions needed to create a world class sales cultureVision: We were founded on the belief that if you can see behind the sales numbers, investors and leaders will never again use the word “underperforming” to describe their sales organization.Our backgrounds in leading & managing global sales and marketing transformations, coupled with expertise in buyer-aligned sales process design, executive sales coaching, sales messaging and CRM configuration are the foundation for Certeza.

Education

• San Diego State University

  None, Finance, Real Estate, Economics

  1992 — 1995

• Abilene Christian University

  BBA, Mgmt, Finance, Management, Business

  1985 — 1989

Skills

• New Homes
• Single Family Homes
• Investment Properties
• Business Development
• Commercial Real Estate
• Property Management
• Construction
• Luxury
• Contract Negotiation
• Selling
• Program Management
• Process Scheduler
• Residential Homes
• Marketing Strategy
• Entitlements
• Sellers
• Marketing
• Coaching
• Business Planning
• Disposition
• Strategic Planning
• Real Estate Development
• Land Acquisition
• Public Speaking
• Budgets
• Contract Management
• Sales Process
• Training
• New Business Development
• Customer Service
• First Time Home Buyers
• Sales Management
• Sales Presentations
• Land Development
• Real Estate Transactions
• Team Building
• Management
• Real Estate Economics
• Real Estate
• Negotiation