Peter Andrews

WORK HISTORY

SKILLS

ABOUT PETER ANDREWS

If you’ve made it this far, thanks for taking a look.I’m a strategic leader and academic with a passion for turning fresh thinking into real-world impact. I’ve worked at senior levels in global businesses, led high performing teams, and now support the future of business & marketing as a university leader.Currently, I’m Director of International & Partnerships at Hull University Business School, where I lead the School’s global strategy, developing high impact academic collaborations, industry links, and international education initiatives. I have also served as Strategic Partnership Director and held the role of Interim Director of the Business School as we restructured for growth, providing strategic leadership across education, research, knowledge exchange and global development.I am a multi award winning marketer and leader, with 7 ‘gongs’ and a career at board level including international consumer healthcare and over a decade at freshology ltd, a marketing and innovation consultancy. I have worked with brands across the world, from Europe and the Americas to Asia, delivering more than £350m in sales through innovation, brand growth and strategy.My specialisms include:• Strategic Marketing & Digital Transformation• Social Media & Digital Marketing• Brand Development• Innovation & Disruption• International Expansion• Academic & Business Partnership DevelopmentI’m a Fellow of the Chartered Institute of Marketing and a founding member of the HEY Marketing Forum. I also speak regularly at conferences and appear in the media (BBC, Al Jazeera, etc.) to share insights on marketing, digital transformation and international business.If you’d like to connect, collaborate, or have a conversation (over coffee or video conferencing tool of your choice), feel free to reach out.