Peter Rodgers

About Peter Rodgers

Peter Alden Rodgers • Director of Marketing, Madison Symphony Orchestra, since…

Experience

1. Director of Marketing

   Madison Symphony Orchestra

   Jul 2016 — Present

   Today, Peter applies his comulative knowledge and expertise in communication arts and nonprofit leadership as a member of the Madison Symphony Orchestra\'s executive management team to enhance MSO’s impact as a vital part of music, arts, and education in the community. Peter\'s focus and passion is to advance MSO as a strong and sustainable brand now, with a clear vision for the future. Accomplishment highlights include: • strategic assessment of brand position, organizational capabilities, resources, and marketing • identification of rapid response opportunities for improvement and impact • understanding critical needs for change, foremost, a responsive website, image captures and story generation • research, design, development, and implementation of a new state of the art website • revitalized advertising and marketing initiatives resulting in record sales results in the first year of engagement, and record subscription trends for the 20/21 season • creation of annual season media sponsorship program,$200K+ in-kind value • refining marketing and advertising effectiveness with new methods and tools for collaboration, project management, and budget tracking • designing a comprehensive marketing and advertising planning matrix • creating a contemporary new brand image, plus new and innovative integrated public relations, advertising and marketing campaigns generating exceptional results and universal acclaim by stakeholders • management of multiple local, regional, and international market research studies and surveys, and enhanced customer data analysis https://madisonsymphony.org/

Education

• University of Wisconsin-Madison

  BFA, Fine Arts, Music

• University of Wisconsin-Madison

  BFA, fine art

  1976 — 1984

Skills

• Music Industry
• Strategy
• User Interface Design
• Music
• Logo Design
• Email Marketing
• Newsletters
• Nonprofits
• Public Relations
• Web Design
• Business Development
• Graphics
• Graphic Design
• Fine Art
• Editing
• Marketing Communications
• Management Consulting
• Online Marketing
• Photography
• Public Speaking
• Advertising
• Video
• Event Planning
• Film
• Integrated Marketing
• Brochures
• Creative Strategy
• Art
• Creative Direction
• Copywriting
• Marketing Strategy
• Event Management
• Product Development
• Online Advertising
• Social Media Marketing
• Magazines
• Marketing
• Art Direction
• Brand Development
• Social Media