Peter Aitken
Head of Customer Strategy and Insights @Kantar
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WORK HISTORY
Head of Customer Strategy and Insights @Kantar
London, GB
EDUCATION
The University of Liverpool
BSc, Psychology and Neuroscience
SKILLS
ABOUT PETER AITKEN
I support an award winning team of CX professionals to deliver the best possible work our clients. We are a unique mix of experience strategists, researchers and system integrators.I have spent 16 years managing strategic and operational consulting projects, building expertise in brand and marketing, experience design, customer research, statistical analysis, commercial impact modelling, operating model design and change management. At Kantar, everything we do focuses on delivering measurable commercial impact for our clients, through better experiences for their customers.We use research and client data to understand their experience, bringing ideas that improve human and digital touchpoints, and enhances their unique brand positioning.We implement experience management tech so our clients and their front line teams can better listen to their customers and deliver the best possible experience.Our expertise spans financial services, automotive, retail, telecoms, utilities, travel and tourism. B2B and B2C. This means we can bring diverse perspectives for our clients.In 2024 we were awarded Best Use of Customer Insight by the Institute for Customer Service for our work with Virgin Atlantic, using Medallia’s experience management tech to identify where to improve their customer experience.
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