Peter Tew

Experience

1. Senior Product Manager

   AvalonBay Communities

   Apr 2022 — Present · Arlington, VA, US

   Won the AVB Very Best Excellence award for the Catalog (inventory management) product.Won the Best of Award for the Catalog product. Delivered the inventory management platform 2 months early without cutting agreed upon scope Delivered 2023 roadmap by September 2023 Trained a team who used the new platform to capture over 8.5 million points of data on over apartments and parking spaces in under 6 months Currently building a novel approach to making available add-on products and services to drive millions in incremental revenuePowered a self-service parking platform with the data capture mentioned above Prior to our inventory management platform deploying, Avalon Bay had no parking inventory and was unable to build a self-service parking platform Completed the integration with the parking platform in late 2023; the new integration and self-service parking experience is set to drive $15 million recurring revenue by 2025Drove product adoption and process change management As we developed the new inventory management platform I also drove the change management process to ensure adoption of the platform by realigned roles and responsibilities within the existing structure At the same time I drove integrations with customer-facing products by overseeing integrations with our website, parking platforms, and our leasing systemsDeveloped a cross-product, departmental roadmapping and prioritization process encompassing 8 product teams and over 40 initiatives to maximize the department’s success. Enabled a dept. of roughly 50 people to see all interdependencies between roadmaps for the first time Achieved PM buy-in for both an approach to developing a shared departmental roadmap as well as for a common approach to determining priorities (based on the smallest weight job first framework)

Education

• Brigham Young University

  Bachelor's degree, Management Information Systems, General

  2000 — 2007

• Brigham Young University

  Bachelors, Information Systems

  2000 — 2007

Skills

• Analytics
• Online Advertising
• Internet Strategy
• Landing Page Optimization
• Sem
• Multi-Channel Marketing
• Management
• E-Commerce
• Digital Marketing
• Web Marketing
• SEO
• Web Analytics
• Customer Acquisition
• Conversion Optimization
• Leadership
• Google Adwords
• Affiliate Marketing
• Digital Strategy
• Google Analytics
• Multivariate Testing
• Business Intelligence
• Ppc
• Email Marketing
• A/B Testing
• Mobile Marketing
• Marketing
• Online Marketing
• Omniture
• Organic Search
• User Experience