Peter Sohn
Data Analytics l Data-Driven Marketing Insights l Marketing Mix Modeling l Ad Targeting l Segmentation Strategies that Influence Sales, Grow Awareness, Drive Acquisition & Retain Customers
- Role
- Lead Manager, Marketing Analytics and Strategy at Equitable
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Peter Sohn
I am a Data Analytics professional who develops marketing strategies informed by…
Experience
Lead Manager, Marketing Analytics and Strategy
Jun 2018 — Present · New York, NY, US
Manage analysts in developing B2C & B2B2C data-driven marketing & branding strategies for financial services products• Own the strategy & Implementation process for media & site tracking to support data capture, & build retargeting audiences for equitable.com• Execute brand strategy across key channels: paid search, paid social, display, email, & website campaigns• Create data-driven strategies for media planning process around segmentation, unique messaging, retargeting, channel selection, & UX• Provide forecasting & recommendations for budget allocation• Build dynamic dashboards via data visualization software to provide near-real time updates to monitor performance• Lead strategy for creative development based on data• Direct strategy, media optimizations, & reporting standards, collaborating with media agencies & B2B2C stakeholders to drive awareness, customer acquisition & retention• Establish analytics dashboards to enable senior leadership to track business objectives
Education
University at Buffalo
Bachelor of Science - BS
Wharton Online
Executive Presence and Influence: Persuasive leadership development
Skills
- Marketing Research
- Predictive Modeling
- Omniture
- Marketing Mix
- Sql
- Integrated Marketing
- Retargeting
- Management
- Marketing Strategy
- Audience Segmentation
- Marketing
- Database Marketing
- Report Builder
- Segmentation
- Youtube
- Market Research
- Marketing Analytics
- Social Media Roi
- Strategy
- Online Video Marketing
- Forecasting
- Marketing Mix Modeling
- Competitive Analysis
- Acquisition Targeting
- Digital Marketing
- Customer Insight
- Online Marketing
- Leadership
- Facebook Business Manager
- Social Media Measurement
- Tableau
- Social Media Marketing
- Digital Strategy
- Mobile Marketing
- Doubleclick
- Analytics
- Social Media
- Affiliate Marketing
- Google Analytics
- Dat
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