Peter Sloterdyk

About Peter Sloterdyk

The way consumers discover brands is being fundamentally rewired. AI-powered search (ChatGPT, Gemini, Perplexity) is replacing the click-and-browse behavior that defined digital marketing for more than the last two decades. Brands that don\'t show up in AI-generated answers are becoming invisible to their highest-value customers.As CMO of ProRata and Gist, I\'m fortunate to be working alongside incredibly talented humans to build products and solutions that address the challenge of Brand Visibility in AI. We define this as a brand\'s measurable presence and influence within AI-generated answers and recommendations. The playbook for this is still being written, and that\'s part of what makes it exciting.I write about the ecosystem-level shifts happening at the intersection of AI, content economics, and brand discovery. My perspective is shaped by two decades of building and scaling brands like Netflix, Grindr, and Koala, and by working today at the forefront of how AI is transforming the value exchange between brands, publishers, and platforms.Topics I explore here: Brand Visibility as a category, fair and transparent proportional content attribution in AI, how AI systems represent and recommend brands, the shift from search marketing to AI discovery, and what CMOs need to understand about the AI-first consumer.If you\'re a brand marketer, publisher, or CMO thinking about what comes after SEO, let\'s connect.

Experience

1. Chief Marketing Officer

   Prorata.Ai

   Oct 2025 — Present · Pasadena, CA, US

Education

• DePaul University

  Bachelor's