Peter Sidwell
Owner @Peter Sidwell Media Limited
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WORK HISTORY
Owner @Peter Sidwell Media Limited
I set up and ran my own deli/restaurant and bakery as well as building a cookery school business, retail brand and media career. This business was the launch pad for my media career and brand business.
EDUCATION
Beverley FE College
Restaurant, Culinary, and Catering Management/Manager
ABOUT PETER SIDWELL
An expert within the food industry specialising in strategy, branding, concept development, NPD, food based content creating fort brands and clients. I also work as a public speaker on food and business. I am currently working as a brand ambassador for Kitchen Craft to help grow a national retail brand called Masterclass creating a significant amount of digital content to support the brand. I am a TV chef, presenter, cookery writer and owner of an award winning food development agency with a successful cookery school, development kitchen and media studio in the Lake District. I have been a judge on ITV\'s successful Britain\'s Best Bakery show which achieved an average of 3 million viewers per day over 2 series with a total of 50 episodes. I have presented a channel 4 TV series called Lakes on a Plate. I am a brand ambassador for Symphony Kitchens, Kitchen Craft and California Prunes. I am the founder of Simply Good Food TV a new 21st century TV app for the smart phone and tablet market. The app is designed to platform the very best of food TV content from around the globe right to the end user to enjoy. We are moving into new program development exclusive to the app through AFP projects from brands that are looking to market to a target audience. The app has generated downloads in its first year and growing everyday. I have been working as a consultant development chef for several national and international food companies, creating products, concepts and offers. I have just completed a long term contract with the award winning Westmorland Group an innovative motorway service station group in the Uk. I have won several awards on behalf of my clients for innovation, as an NPD chef I am creative, imaginative while fully aware of the consumers requirements within the market place. I have worked with partners to create and develop a diverse food offering to maintain the food offer is creative, modern, fresh, on trend and within agreed brand guidelines.
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