Peter Pitcher
Ai Martech Capabilities Lead Ai Engineer Genai Strategist @General Mills
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WORK HISTORY
Ai Martech Capabilities Lead Ai Engineer Genai Strategist @General Mills
Uxbridge, GB
Supporting Generative AI implementation across Europe, Australia, and North Asia. Developing AI systems and LLM applications that help global brands leverage artificial intelligence effectively.AI Development & Implementation:• Building GenAI solutions using OpenAI GPT-5, Anthropic Claude, and RAG architectures• Developing custom LLM applications with prompt engineering for content generation• Creating AI automation workflows that reduce production time by up to 80%• Supporting AI infrastructure, model versioning, and deployment processesBusiness Impact & Strategy:• Driving AI adoption across 6 brands using Build, Buy, Enable framework• Contributing to initiatives targeting 40% efficiency gains through automation• Supporting AI literacy programmes for 50+ marketers• Collaborating with leadership to translate AI capabilities into business valueKey Achievements:• Contributing to MixerAI 2.0 - proprietary GenAI platform for content creation• Implementing RAG systems to improve research efficiency• Developing AI governance frameworks for GDPR/AI Act compliance• Building AI-human collaboration models with 3x creative output potential
EDUCATION
Colchester Institute
GNVQ, Information Technology
Squared Online
Digital Marketing
SKILLS
ABOUT PETER PITCHER
I\'m an entrepreneurial AI and martech leader who thrives at the intersection of innovation and execution. With 17+ years at General Mills, I\'ve built a reputation for transforming bold ideas into scalable solutions that drive measurable business growth.My leadership philosophy is simple: empower teams to experiment fearlessly while maintaining laser focus on outcomes. I combine the agility of a startup founder with the strategic discipline required in global enterprise, creating environments where innovation flourishes within framework.What drives me:I\'m energised by complexity and ambiguity – where others see obstacles, I see opportunities to innovate. My entrepreneurial mindset means I don\'t wait for perfect conditions; I build minimum viable solutions, test rapidly, and scale what works. This approach has enabled me to pioneer General Mills\' AI transformation, reducing content creation time from weeks to hours.How I work:My communication style cuts through complexity to deliver clarity. Whether presenting to business partners or collaborating with technical teams, I translate complex concepts into actionable insights. I\'m known for my ability to align diverse stakeholders around shared vision, turning strategic ambiguity into executable roadmaps.My planning approach:I blend strategic thinking with tactical execution. My plans aren\'t just documents – they\'re living frameworks that adapt to market realities while maintaining clear direction. I excel at breaking down ambitious goals into achievable milestones, ensuring teams maintain momentum while delivering against long-term vision.Leadership in action:I lead by example, rolling up my sleeves to code alongside developers or strategise with brand managers. This hands-on approach, combined with my ability to see the bigger picture, enables me to bridge gaps between technology and business, between vision and execution.Currently, I\'m architecting the future of marketing at General Mills International – building AI capabilities that empower brands to compete at digital speed while maintaining the quality that defines our legacy.If you\'re looking for a leader who combines entrepreneurial energy with enterprise expertise, who communicates with clarity and plans with precision, let\'s connect.
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