Peter Norris
Vice President, Global Channels @文华东方酒店集团
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WORK HISTORY
Vice President, Global Channels @文华东方酒店集团
London, GB
Lead the development and integration of cutting-edge Digital platforms (Website, App), global Performance Marketing & eCommerce initiatives (Gift Card, F&B), OTA partnerships, and direct-to-property reservation offices, driving commercial transformation across the Group. Leading a globally distributed team of 33, I oversee distribution channels that account for over 80% of the Group’s transient revenue, ensuring seamless guest experiences while maximising profitability and maintaining the brand\'s luxury reputation.
EDUCATION
RMIT University
Master of Business Administration - MBA
Riddlesdown Sixth Form College, Croydon, London.
A-Levels, Business Studies (A), English Literature (A), Geography (B).
Bournemouth University
Bachelor’s Degree, Advertising & Marketing
SKILLS
ABOUT PETER NORRIS
Passionate about operational excellence and customer-centric innovation, I collaborate cross-functionally with Marketing, Customer, Brand, and Revenue teams to deliver innovative solutions that enhance the luxury experience, reduce channel conflict, and increase direct channel share. My focus is on creating frictionless customer journeys and harnessing technology to meet evolving market demands while driving significant growth.
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