Peter Lofaro
SVP, Media - Critical Mass, BMW
- Role
- SVP, Media at Critical Mass
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Peter Lofaro
Communication professional with over 20 years of strategic marketing experience in auto, financial and professional services, motorcycle, packaged goods, airline travel, and real-estate categories. Provided leadership for teams domestically and globally during annual planning and in day-to-day activities.Specialties: Marketing Strategy, Advertising, Media Planning
Experience
SVP, Media
Jan 2024 — Present · New York, NY, US
Education
NYU - School of Continuing and Professional Studies
Certificate in Marketing Management, Marketing
2008 — 2010
Iona University
BBA, Marketing
1996 — 1999
Skills
- Marketing Strategy
- Media Planning
- Digital Media
- Automotive Marketing
- Advertising
- Marketing
- Media Strategy
- Media Buying
- Digital Strategy
- Online Advertising
- Integrated Marketing
- Digital Marketing
- Marketing Communications
- Interactive Marketing
- Mobile Marketing
- Relationship Marketing
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