Peter Kitchener
Managing Director @Create Better Group
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WORK HISTORY
Managing Director @Create Better Group
Nottingham, GB
Create Better GroupThe Cake Decorating Company | Cake Craft Group | Cake Stuff | Cake Craft WorldAs Managing Director of Create Better Group, I lead the strategic and operational growth of four e-commerce brands operating across speciality retail and wholesale in the cake and bakery decorations sector. I oversee an 80-member team and drive performance across digital sales, marketing, procurement, NPD, customer service, and IT—ensuring scalable, data-led operations and sustained commercial success.Key achievements- Scaled online sales from £3M to £13M through digital marketing, acquisitions, and platform expansion- Led WMS/ERP implementation to streamline fulfilment and support dispatch of 1,800+ parcels daily- Built an in-house customer service team and restructured management to improve efficiency and engagement- Delivered operational improvements across procurement, product development, and IT infrastructure.
EDUCATION
Loughborough College Group
City & Guilds 706/1&2, Restaurant, Culinary, and Catering Management/Manager
Loughborough College Group
Bachelor of Technology (BTech), Restaurant, Culinary, and Catering Management/Manager
SKILLS
ABOUT PETER KITCHENER
Managing Director | Digital Commerce Strategist | Commercial Growth Expert | Transforming Insight into Online SuccessPerformance | Strategic Growth ArchitectI’m a results-oriented professional with a proven track record in fast-paced, highly regulated environments. Known for precision, analytical depth, and pragmatic leadership, I partner with senior stakeholders to accelerate both immediate and long-term business objectives.With expertise spanning business management, sales and marketing, and project leadership, I’ve consistently driven revenue growth by crafting strategic roadmaps rooted in market intelligence and customer insight. My approach blends data-driven decision-making with a deep understanding of brand development and commercial strategy.I thrive on transforming complex business challenges into tangible outcomes—whether through building market presence, launching new ventures, or nurturing high-value client relationships. My leadership style is collaborative, grounded in rational decision-making, and focused on sustainable impact.Let’s connect to explore how I can help bring clarity and momentum to your strategic goals.
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