Peter Kirkwood
Head of Sales - Canada @Treasury Wine Estates
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WORK HISTORY
Head of Sales - Canada @Treasury Wine Estates
CA
Full P&L management and route to market strategy within Canada for iconic wine brands like 19 Crimes, Matua, Wolf Blass and Lindemans as well as regional gems like Wynn’s from Coonawarra Australia and Gabbiano from Tuscany in Italy. Responsibility for launching exciting new to market brands like Squealing Pig from NZ and and new to world like Belorante from Italy.
EDUCATION
University of Guelph
Bachelor of Commerce, Marketing
Ivey Business School at Western University
Management Development, Leadership Development
SKILLS
ABOUT PETER KIRKWOOD
Seasoned sales executive with over 20 years of leadership experience across the beverage alcohol and cannabis industries. Currently Head of Sales for Treasury Collective, a division of Treasury Wine Estates, with full accountability for national sales, marketing strategy, and P&L performance. Key brand portfolio includes 19 Crimes, Wolf Blass, Matua, Wynns, Cali by Snoop, and Gabbiano, supported through strategic activations, retail execution, and partner engagement.Previous role as Partner and Vice President of Sales at Kirkwood Diamond Canada included oversight of liquor board relations and leadership of a national sales team of 35+ territory managers. Portfolio responsibilities spanned globally recognized brands such as Jose Cuervo, Mott’s Caesars, Sazerac, and Yellow Tail, with a focus on market expansion and brand development.Academic credentials include an Honours Bachelor of Commerce from the University of Guelph, complemented by post-graduate studies in Management Development and Leadership at the Ivey Business School in London, Ontario.
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