Peter B. Keenan

About Peter B. Keenan

Experienced customer success and renewals leader with a proven history of implementing strategic success plans and playbooks, driving effective issue resolution and renewals while collaborating across functions to retain, renew, and expand customer relationships. Skilled in using data and AI for customer health, NPS, and touchpoints to prevent churn, monitor departmental activities, and enhance adoption.Unique blend of sales and services management coupled with industry leading customer experience management design and execution. Collaborated with PwC, Medallia, Gainsight, Forrester and others in developing an award winning CX program. Reputation as a hands-on leader that get\'s results.Specialties: General Management* Strategic / Tactical Planning - Change Management* Onboarding Focus: Plant the seeds for Success* Digital CX strategy and execution, On Premise to SaaS transition* Renewal Risk Management and Analytics* Sales Methodologies (MEDDIC, Solution Selling)* Startup / Turnaround - Realign, Hire, Train, Motivate, and Mentor* P&L / Budget Management / CRM /Intelligent use of AI tools* Customer Experience Management - Medallia and Gainsight certified. Value Realization Programs* Field Operations Management for sales, professional services, and customer success* Project Management: Six Sigma Certified* Partnership and Channel Creation and Development: OEM, Distribution, Resellers, ISP/MSPExperience within high growth, technology environments and a history of success in start up and turnaround situations as well as public companies.

Experience

1. Head of Worldwide Customer Success and Renewals

   Azul

   Sep 2025 — Present · Sunnyvale, CA, US

   I manage a global team of Customer Success Managers, Technical Account Managers, and Renewal Sales Specialists.

Education

• University of Massachusetts Amherst

  BS/BA, Buisiness and Communications

Skills

• Partnerships
• Team Management
• Mergers
• Contract Negotiation
• Start-Ups
• Sales
• Integration
• Partner Management
• Strategic Planning
• Business Alliances
• Business Process Improvement
• Go-to-Market Strategy
• Income Statement
• Leadership
• Marketing Management
• Customer Experience Design and Execution
• Program Management
• Software Industry
• Telecommunications
• Channel Partners
• Software as a Service (Saas)
• Process Improvement
• P&L
• Management
• Strategy
• Recruiting
• Strategic Thinking
• Mergers & Acquisitions
• Budgets
• Finance
• Sales Process
• Managing the Customer Experience
• Strategic Partnerships
• Product Management
• Tactical Planning
• Consulting
• Enterprise Software
• Sales Management
• Cloud Computing
• Venture Capital