Peter Keeling
Senior Solutions Architect @Grass Valley
Signup · Get unlimited contacts
WORK HISTORY
Senior Solutions Architect @Grass Valley
Portland, OR, US
Advanced into a senior role supporting Grass Valley’s largest and most strategic AMPP customers across North America. Partner closely with executive leadership, sales leadership, and C-suite stakeholders to guide architectural decisions, platform strategy, and long-term adoption.Scope & Impact: • Own architectural strategy for large-scale AMPP engagements, guiding customers from concept and POC through architecture, design, and full production deployment • Serve as a trusted technical advisor for enterprise customers undertaking software-defined broadcast transformations • Bridge deep technical expertise with business, operational, and organizational requirements, drawing on prior experience across support, product management, and sales engineeringRepresentative engagement: • Warner Bros. Discovery — transformed an initial AMPP “pop-up PCR” concept into a strategic architecture now guiding how future production control rooms are designed and built, with continued expansion as adoption growsPartner closely with AWS and key technology partners to support successful AMPP POCs and production launches across North America.
EDUCATION
Central Washington University
Bachelor of Arts (B.A.), History
SKILLS
ABOUT PETER KEELING
Senior Solutions Architect focused on helping media organizations modernize live production through software-defined and cloud-enabled broadcast architectures. I operate at the intersection of technology strategy, product platforms, and customer outcomes.With experience spanning technical support, product ownership, sales engineering, and solutions architecture, I bring a holistic perspective to complex broadcast challenges. I work closely with executive leadership and technical teams to guide customers from early concept through production deployment, often supporting large, strategic platforms rather than isolated implementations.My work centers on rethinking production control rooms, live workflows, and infrastructure design using flexible, scalable platforms such as Grass Valley AMPP. I am driven by opportunities to simplify complexity, enable new workflows, and help organizations confidently adopt next-generation production models.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.