Peter Kalliney
Director - Product, Web Operations & SEO at American Express
- Role
- Director of Product Management at American Express
- Location
- Westfield, NJ, US
- LinkedIn followers
- 500 followers
About Peter Kalliney
Experienced Digital Marketer with a demonstrated history of working in the retail…
Experience
Director of Product Management
Oct 2018 — Present · New York, NY, US
Product & Strategy Director focusing on SEO, site search & domain management heading global operations across US & 18 international countries driving 100M+ SEO visits/year.+Lead a product development team to launch an in-house SEO Suite of tools that integrates with an open source platform called \"One Amex.\"+Expanded the SEO product to integrate with any CMS or/and React applications.+Lead product operations for all of Amex Site Search that saw 40% improvement in overall CTR within 6 months of being promoted to the role.+Lead product ops for navigation updates that delivered consistent navigation and footer across multiple domains, subdomains, and Amex partners.+Brought a portion of SEO in-house by creating a team that oversaw SEO efforts across 18 countries across the Americas, Europe, Asia and Australia.+Lead a multi-year effort to combine all of Amex\'s properties under single domain across web properties, email & internal systems.+Lead several optimization initiatives that improved SEO traffic by 15% on a YoY basis across all of Amex\'s digital properties.
Education
Rutgers University
Bachelor of Science (BS), Computer Science
2003 — 2007
Skills
- SEO
- Web Analytics
- Web Project Management
- Google Analytics
- Online Marketing
- Css
- Sem
- Conversion Optimization
- Direct Marketing
- Social Media Marketing
- Trade Shows
- Digital Marketing
- Html
- Link Building
- Organic Search
- Lead Generation
- E-Commerce
- Website Development
- Google Adwords
- Ppc
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